This product is not certified organic [read more]
Products bearing the USDA certified organic seal must contain at least 95 percent organic ingredient, and must be produced without the use of synthetic pesticides and fertilizers and free of genetically engineered ingredients.
Contains food additives of lower concern
Contains the non-specific ingredient “flavor” [read more]
Added “flavors” are secret and often complex mixtures of chemicals that modify and manipulate the taste and smell of food. The lack of disclosure is a public right to know issue and especially concerning to people with unusual food allergies or on restricted diets.
Contains 64% more sugar per serving than the average cold cereal [read more]
This cereal contains more sugar per serving than the average adult cold cereal, which has 7.3 grams per serving. Read EWG’s 2014 report on sugar in the cereal aisle to find healthier options: http://www.ewg.org/research/children’s-cereals
Excellent source of naturally occurring vitamin A [read more]
Vitamin A is an essential nutrient that is naturally occurring in dairy, fish, eggs, fish and meat products and, in the form of vitamin A precursors, in orange and yellow vegetables such as carrots and pumpkin. Vitamin A is also frequently added for fortification of packaged food. EWG recommends children and pregnant women limit consumption of highly fortified foods to avoid overexposure since getting too much of certain forms of vitamin A can lead to health problems. Read EWG’s report on getting the correct amount of vitamin A, zinc and niacin: http://www.ewg.org/research/how-much-is-too-much
Excellent source of naturally occurring iron [read more]
Iron is an essential component of hemoglobin, a protein in red blood cells that transfers oxygen from the lungs to the tissues. Iron is also necessary for normal growth and development. Seafood, poultry and meat are good sources of well-absorbed heme iron. Absorption of iron from plant sources including beans, lentils and spinach can be increased by eating them with vitamin C-rich foods like lemon juice or tomato sauce.
Rice-based ingredients may contain arsenic [read more]
Rice plant naturally takes up arsenic from the water in the soil. The concentration of arsenic in this product will depend on the amount of rice-based ingredient used. http://www.ewg.org/foodscores/content/arsenic-contamination-in-rice
Product has been classified as having moderate processing concerns
From the Package
RICE, SUGAR, CORN SYRUP, CONTAINS 2% OR LESS OF MODIFIED CORN STARCH, SALT, MALT FLAVOR, NATURAL FLAVOR, GELATIN. VITAMINS AND MINERALS: IRON (FERRIC PHOSPHATE), VITAMIN C (ASCORBIC ACID), VITAMIN E ACETATE, NIACINAMIDE, VITAMIN A PALMITATE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B1 (THIAMIN HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, VITAMIN B12, VITAMIN D3.
Products remain in the Database for two years after their label information is recorded in stores, even when they have been discontinued (products may remain in stores and pantries long past the date they cease to be manufactured). EWG marks a product it is aware has been discontinued with a banner identifying it as such.
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